Summary | Federal Role | Current Environment | DC BrandStake | Process | Case Histories

The Obama administration strongly emphasizes transparent procurement processes and clearly reported results. Contractors need to optimize their “performance” positioning to compete effectively. The economic stimulus significantly increases opportunity in the already large government marketplace. The most successful companies will maintain and manage sterling brand images and make compelling cases for their products’ measurable contribution to the broader economic recovery and renewable energy agendas.

Technology and world events have added availability and urgency to what had been a lumbering bureaucracy. The Internet has allowed many government end-users to identify and advocate for solutions to their unique needs that are not fully covered in official procurement channels. Internal and external e-malls have broadened choice baskets and favor efficiency and end-user convenience over process. Emergencies resulting from wars, natural disasters and the economic crisis have resulted in immediate, single-source contracts awarded to companies with properly positioned reputations.