Federal Marketing
Summary | Federal Role | Current Environment | DC BrandStake | Process | Case Histories
The DC market represents an unparalleled opportunity for creating brand recognition, differentiation and salience to reach both extremely focused targets and synergistically overlapping audiences. Its political heritage and emphasis on personal reputation has left brand identity underdeveloped relative to competitive product markets like New York, even though decisions are made daily that effect over $1 trillion annually in direct federal spending and impact global regulatory policy. As a media market, DC distills to a very narrow geographic and demographic concentration where local insight delivers disproportionately large impressions at a disproportionately low cost.
DC BrandStakesm encompasses contextually relevant messages and super-local media executions utilizing traditional, non-measured and interactive channels. DC BrandStakesm applications range from surround strategies that create strong client awareness in a specific federal agency, to market-wide positioning campaigns that allow a corporate brand to officially stake out a position and enhance its reputation.
Parsons Institute for Information Mapping
A long-term Department of Defense partnership yields development of innovative geo-spatial tools for strategic planning and tactical deployment.
Survival, Inc.
The U.S. Air Force establishes a superior standard for protection against new and emerging biohazards.
Larsen & Toubro
One of the world’s largest construction companies connects to U.S. driven global projects.
Valassis Communications
A coalition of congressional and industry stakeholders passes legislation that addresses U.S.P.S. pension over-funding, obviating the need for a proposed postal rate increase which would have significantly burdened commerce.
