Federal Marketing



Summary | Federal Role | Current Environment | DC BrandStake | Process | Case Histories

Each year the federal government purchases over four million brand name products-including technology systems and business supplies, and services such as accounting and technology consulting. Within civilian agencies, products and services can be purchased from thousands of commercial suppliers through the General Services Administration’s (GSA) schedules, which are large scale contracts encompassing multiple vendors. Similarly, the Defense Logistics Agency (DLA) within the Department of Defense is responsible for defense purchases “if our forces fight with it, wear it, eat it, burn it as fuel or otherwise use it….” Alternatively, agencies may bid out contracts or offer sole source contracts for unique equipment or services, such as a particular information technology system or service or piece of military hardware. The objective of these procurement agencies is to enable federal contracting officers within 60 federal agencies to get the best products at the best prices.

Each federal agency is responsible for its own purchases, but the agencies typically purchase from readily available contract “vehicles” that have been established by GSA or DLA. Increasingly, other agencies, such as the Department of Interior, are “competing” against the primary acquisition agencies with the belief that they can obtain better choices of products or services at better prices, although this view continues to be debated.

Valassis Communications

A coalition of congressional and industry stakeholders passes legislation that addresses U.S.P.S. pension over-funding, obviating the need for a proposed postal rate increase which would have significantly burdened commerce.

Larsen & Toubro

One of the world’s largest construction companies connects to U.S. driven global projects.

Parsons Institute for Information Mapping

A long-term Department of Defense partnership yields development of innovative geo-spatial tools for strategic planning and tactical deployment.

Survival, Inc.

The U.S. Air Force establishes a superior standard for protection against new and emerging biohazards.