Federal Marketing



Summary | Federal Role | Current Environment | DC BrandStake | Process | Case Histories

Understanding the requirements of the federal procurement agencies and individual divisions across all federal agencies is critical to businesses interested in selling their products or services to the federal government. Carmen Group’s business development process positions our clients for the most favorable consideration by agency officials.

In the initial phase, we identify opportunities for inclusion on schedules and for obtaining competitive, sole source contracts. Working closely with our client, we determine the most relevant and appropriate government contract vehicles and clearly plot a roadmap to an achievable goal.

The next phase of our process entails the execution and intensification of the firm’s resources at key junctures in order to optimize campaign success. Pursuing meetings with senior officials and ensuring proper positioning among agencies offers our clients the most advantageous standing within the current government. Specialized structural and procedural measures provide companies the opportunity to explain the use of their product or service and enable them to develop a stronger reputation and significant relationships among senior officials. Branding and marketing communications can help drive awareness and superiority perception. Securing changes in statutory or federal regulations can help ensure that clients’ interests are continually protected and fairly treated.

Carmen Group’s federal marketing process stems from insight and expertise. We monitor the government market horizon daily and provide early notification of procurement opportunities to give our clients a competitive advantage and consistent protection over their interests.

Procurement Missions Accomplished

  • Placing clients’ goods or services on the General Services Administration’s schedules
  • Tracking specific procurement contracts and reporting to clients on opportunities to use these contract vehicles
  • Building awareness and positive attitudes among target audiences
  • Modifying existing government contracts or working on behalf of a client to create alternative contract vehicles in order to sell goods or services
  • Obtaining federal funds targeted for government purchase of specific products or services
  • Preventing passage of harmful procurement legislation and seeking enactment of helpful legislation
  •  Developing and increasing Congressional funds for specific project areas
  • Assisting with Congressional approval and agency interface for real estate leases and acquisitions
     

 

Valassis Communications

A coalition of congressional and industry stakeholders passes legislation that addresses U.S.P.S. pension over-funding, obviating the need for a proposed postal rate increase which would have significantly burdened commerce.

Parsons Institute for Information Mapping

A long-term Department of Defense partnership yields development of innovative geo-spatial tools for strategic planning and tactical deployment.

Larsen & Toubro

One of the world’s largest construction companies connects to U.S. driven global projects.

Survival, Inc.

The U.S. Air Force establishes a superior standard for protection against new and emerging biohazards.