Federal Sales
The DC market represents an unparalleled opportunity for creating brand recognition, differentiation and salience to reach both extremely focused targets and synergistically overlapping audiences. Its political heritage and emphasis on personal reputation has left brand identity underdeveloped relative to competitive product markets like New York, even though decisions are made daily that effect over $1 trillion annually in direct federal spending and impact global regulatory policy. As a media market, DC distills to a very narrow geographic and demographic concentration where local insight delivers disproportionately large impressions at a disproportionately low cost.
DC BrandStakesm encompasses contextually relevant messages and super-local media executions utilizing traditional, non-measured and interactive channels. DC BrandStakesm applications range from surround strategies that create strong client awareness in a specific federal agency, to market-wide positioning campaigns that allow a corporate brand to officially stake out a position and enhance its reputation.
Timewise
An innovative mobile training and placement program supported by federal funding, state grants and private-sector match support creates over 250 new manufacturing jobs with $75 million projected 5-year economic impact.
Parsons Institute for Information Mapping
A long-term Department of Defense partnership yields development of innovative geo-spatial tools for strategic planning and tactical deployment.
Cytomedix
A partnership with the Department of the Interior advances chronic wound care capability with innovative new technology.
Survival, Inc.
The U.S. Air Force establishes a superior standard for protection against new and emerging biohazards.
