Proven Marketing Expertise

Carmen Group’s Marketing Practice works closely with clients and the firm’s lobbying professionals to shape compelling arguments. We seek insight to position messages strategically and employ all appropriate forms of marketing communications to break through competitive clutter, bond audiences to issues, drive action and accomplish missions.

Our clients realize that they need to apply the lessons learned from consumer and business-to-business brands, which seek to maintain a lifetime relationship with their consumers through clear, consistent communication. Marketing to the government requires exactly the same discipline of defining an advantageous position and clearly communicating its identity and benefits in fresh ways that set it apart from and above competitors.

Government continues to grow in complexity, creating an environment in which the importance of substantive communication overarches the effectiveness of pure access. There were 25,627 registered lobbyists in 2002 – 47.9 per Member—representing a growing number of interests competing for federal attention and resources. To succeed, clients require not only a case with merit, but also the ability to make the case in a distinct, incisive, engaging, memorable way.

Our marketing expertise and substantive depth in federal lobbying helps us consistently deliver

superior strategy, creativity and execution. Our commitment to strategic planning and disciplined branding stems from deep experience in consumer and business-to-business global, integrated marketing. Our new media and technical expertise drives innovation through all our communications mediums and into our lobbying core. Our intensive corporate branding has resulted in an articulated culture with dynamic interplay between lobbyists who understand marketing and creatives who understand lobbying.

One of our specialties is taking our client’s “box” of research supporting a proposed project and extracting, summarizing and telegraphing actionable benefits in the appropriate medium for the audience. Working together with the client, we build a communications foundation for projects that often span years.